Justin and Hailey Bieber. Courtesy of Justin Bieber/Instagram
Hailey Bieber has a very devoted advocate in Justin Bieber — and he wears it on his pullover.
The 29-year-old vocalist took to Instagram on Tuesday, August 29, to share a photograph of himself and Hailey, 26, snuggling together on a private jet. In the picture, Justin could be seen wearing a worn-out gray hoodie that featured “Hailey Bieber” emblazoned on the center. Justin matched the sweatshirt with corresponding sweat shorts. Hailey coordinated with her husband, donning a comparable loungewear ensemble.
The social media post also included a snapshot of Hailey smiling proudly at her Rhode event in New York City, which celebrated the brand’s latest Peptide Lip Treatment in Strawberry Glaze.
Hailey enhanced the launch by wearing a crimson mini dress combined with strawberry earrings and rosy sandal heels. For her makeup, she opted for blush and a glossy lip. Justin, on the other hand, kept it casual at the event, sporting laid-back attire.
Justin Bieber and Hailey Bieber arrive at Krispy Kreme in Times Square on August 28, 2023 in New York City. Robert Kamau/GC Images/Getty Images
“STRAWBERRY GLAZE DAY!!!!!!!” Hailey captioned a carousel of photographs and videos from her press day in New York City. “Feeling incredibly happy today. Thank you, thank you thank you.” Along with her fiery dress, Hailey was spotted wearing a white Marc Jacobs dress while promoting Rhode on Good Morning America.
During her appearance on the morning show, Hailey discussed her love for beauty, stating, “I’ve always been extremely passionate about skincare, very skincare obsessed, for as long as I can remember. I feel like I inherited that from my mom and my grandma.”
Hailey introduced her cosmetics company in June 2022, launching the Peptide Glazing Fluid (a hydrating serum), the Barrier Restore Cream, and the Peptide Lip Treatment, which initially came unscented. Before Strawberry Glaze, Rhode offered the gloss in Vanilla, Salted Caramel, and Watermelon Slice.
Rhode’s latest offering is a limited edition flavor inspired by Krispy Kreme’s strawberry glazed doughnut. The product is enriched with shea butter and peptides in order to give users “the glossiest, most delicious lips,” according to Rhode’s website.
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While almost all of Rhode’s products have been praised as essential, Bieber wants her business to be more than simply a beauty brand.
“When I started my YouTube channel, it was around the same time that I started having discussions about Rhode,” Hailey revealed to Allure in June 2022. “I don’t view Rhode as solely a skincare and beauty brand, I want it to expand and become a beauty media platform. I would love for it to eventually evolve into something where you can produce, share, create content, buy, sell — I don’t want it to be just a brand.”
First seen on Justin Bieber Rocks ‘Hailey Bieber’ Hoodie While Cuddling With Wife
