This Morning viewers were left stunned and outraged after seeing pet dogs transformed with multi-coloured makeovers.
A trio of poodles strutted down a grassy runway on Monday’s episode as Creative Dog Grooming’s Vikki Pearman and Holly Bridden appeared to show off their work.
‘It’s the latest trend taking the dog world by storm as pet owners turn their belove d poodles into beautiful works of art,’ host Holly Willoughby explained.
She added: ‘I can almost hear people screaming at their TVs because there will be those that will see those pictures and go, “This isn’t right, this is cruel.” ‘
However, Pearman and Bridden – who described their work as ‘anything that is not the breed profile standard groom’ – insisted they care deeply for their pets and make sure they’re happy.
While chatting to the duo, Holly explained: ‘It’s a natural dye, they get tested beforehand. You’ve got dogs that don’t like it, you don’t do it with them.’
Asked how long the dye jobs last, they said: ‘Till we shave it off. We usually do, for the year, the same design and just improve each competition. Then it’s a sad day when it all comes off.’
And when Alison Hammond wondered what happens if they make a mistake, they laughed and admitted: ‘You just kind of wing it.’
Despite the pooches seeming in good spirits and the pair reiterating that they enjoy the process, plenty of viewers were fuming over the segment.
‘No just no,’ wrote one viewer, while another ranted: ‘What the f**k have they done with that poor dog? And how does she know the dog likes it?’
A third person branded the whole thing a ‘f**king disgrace’, and a fourth added: ‘I’m sorry, but there is no need for this.’
‘I can safety say I would not be letting these two within a mile of my dogs #ThisMorning,’ wrote yet another viewer, with a different Twitter user saying: ‘Nope dogs hair shouldn’t be dyed, should left as it is! Don’t care if it’s “safe”‘.
First appear at This Morning viewers outraged over dogs getting absolutely wild multi-coloured makeovers: ‘Disgusting’
